Case Study:

Acxiom – Freebusy Coexistence

freebusy coexistence

Freebusy Coexistence between Gsuite and Office 365

The Customer

Acxiom is an enterprise data, analytics and software as a service company. For more than 40 years, Acxiom has been a leader in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.

The challenge

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Freebusy coexistence for 4000 users

Collaboration between Gsuite and Office 365 for 4000 users.

Following a recent acquisition, Acxiom needed to put in place a solution to query the freebusy of 4000 collaborators between a Google Workspace tenant and a Microsoft 365 tenant.

How Cloudiway and Acxiom worked to achieve the coexistence

Coexistence between two clouds is a key factor for a successful migration project, as it ensures a smooth and seamless transition for the users and the organization. Cloudiway is a leading provider of cloud migration and coexistence solutions, that can help you achieve your migration goals with ease and confidence. For this reason, Acxiom approached Cloudiway and determined that its innovative technology would be determinant for the rest of the project,before envisaging to merge the two companies and perform a large scale migration.


Cloudiway implemented a smooth and transparent freebusy coexistence for all the users of the organization within a few hours.

The Cloudiway Free/Busy solution is a cloud-based application that allows users to share their calendar availability across different platforms, such as Google Workspace, Microsoft 365, and Exchange. It is ideal for company mergers, or for companies that require a long-term solution to interoperability. It does not require any software installation or overhead, and it provides a seamless connection between remote systems. With the Cloudiway Free/Busy solution, users can create meeting requests and see the free/busy time of other users on different domains, using the standard calendar interface of their system. The Cloudiway FreeBusy coexistence solution can also be used during mailbox migrations, without any interruption for the end users

The benefits

Seamless solution providing full interoperability between Google and Office 365 calendars with no need to use the same messaging system.

Nothing to install, Saas application. In order to maintain users’ confidential information, additional details are not disclosed.


“Cloudiway solves an important business problem for us by allowing Acxiom® Office 365 users to effectively work with and schedule meetings with Google users in our subsidiary company. It’s invisible to the end-user, but the benefits have greatly reduced the back-and-forth communication necessary for collaboration and enabled better business results.”

Kevin Jordan, Director of IT

“It has positively impacted my entire team! Thank you for the Calendar Improvement!”

Jeff Wingo, Director of Marketing Services Delivery


Marketing Services



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