Acxiom
FreeBusy Coexistence Between Google & Microsoft 365
Seamless calendar interoperability following acquisition
About Acxiom
Acxiom, an IPG company, is the global leader in customer intelligence and AI-enabled, data-driven marketing. Founded in 1969 and headquartered in Conway, Arkansas, Acxiom operates across 6 continents with approximately 3,500 employees in the US, UK, Germany, China, Poland, and Mexico. For over 55 years, Acxiom has helped the world's biggest brands optimize their marketing while prioritizing customer privacy.
Visit Acxiom Website
Project Details
- Industry Data & Technology
- Location Conway, Arkansas (Global Operations)
- Year 2020
- Solution Type Enterprise Coexistence
Related Resources
Explore our enterprise coexistence and FreeBusy solutions
Coexistence Capabilities
FreeBusy Lookup
Real-time calendar availability across Google and Microsoft 365
Meeting Scheduling
Create meetings with attendees on either platform seamlessly
Cross-Platform View
See availability without sharing full calendar details
SaaS Deployment
No software installation required - fully cloud-based
Post-Acquisition Calendar Chaos
Following an acquisition, Acxiom faced a critical interoperability challenge: 4,000 users split between Google Workspace and Microsoft 365 couldn't effectively schedule meetings with each other.
- Following an acquisition, needed to connect 4,000 users across two cloud platforms
- Google Workspace users couldn't see Microsoft 365 calendar availability and vice versa
- Scheduling meetings between the two organizations was inefficient and error-prone
- Required a solution before envisaging full-scale migration and company merger
- Needed rapid deployment without disrupting daily business operations
Key Highlights
Post-Acquisition Integration
Following a recent acquisition, Acxiom needed immediate interoperability before planning the full merger and migration.
Hours Not Weeks
Cloudiway's SaaS solution was implemented in just a few hours, providing instant value with zero installation required.
Global Intelligence Company
Acxiom is the world leader in customer intelligence, helping major brands with AI-enabled, data-driven marketing across 6 continents.
Cloudiway FreeBusy Coexistence
Cloudiway's innovative FreeBusy technology provided instant cross-platform calendar visibility, deployed as a pure SaaS solution in just hours.
- Cloudiway's innovative FreeBusy technology provided instant cross-platform visibility
- Cloud-based SaaS solution required zero software installation or overhead
- Smooth and transparent coexistence implemented within just a few hours
- Users query Free/Busy information using their standard calendar interface
- Foundation laid for future migration while maintaining productivity now
Instant Cross-Platform Collaboration
Connected across both platforms instantly
Rapid implementation with no disruption
Pure SaaS solution, nothing to install
Meetings booked across platforms easily
"Cloudiway solves an important business problem for us by allowing Acxiom Microsoft 365 users to effectively work with and schedule meetings with Google users in our subsidiary company."
Frequently Asked Questions
Common questions about this migration project
What is FreeBusy coexistence and why did Acxiom need it?
FreeBusy coexistence allows users on different email platforms (Google Workspace and Microsoft 365) to see each other's calendar availability without sharing full calendar details. Following an acquisition, Acxiom had 4,000 users split between Google and Microsoft 365 who couldn't schedule meetings efficiently because they couldn't see each other's availability.
How did Cloudiway implement FreeBusy coexistence for Acxiom?
Cloudiway implemented a smooth and transparent FreeBusy coexistence for all 4,000 users within just a few hours. The solution is entirely cloud-based (SaaS), requiring no software installation or overhead. Users simply use their standard calendar interface to query Free/Busy information from users on the other platform.
How long did the Acxiom coexistence deployment take?
The Cloudiway FreeBusy coexistence solution was deployed for Acxiom's 4,000 users within just a few hours. This rapid deployment was possible because Cloudiway is a pure SaaS application that connects to Google and Microsoft APIs without requiring any on-premises installation or complex configuration.
What business problem did Cloudiway solve for Acxiom?
Cloudiway solved a critical business problem by allowing Acxiom's Microsoft 365 users to effectively work with and schedule meetings with Google users in their subsidiary company. Before the solution, scheduling meetings between the two organizations was inefficient and error-prone because users couldn't see each other's availability.
Can FreeBusy coexistence be used during migrations?
Yes, the Cloudiway FreeBusy coexistence solution can be used during mailbox migrations without any interruption for end users. For Acxiom, the coexistence solution served as a foundation before envisaging the full merger of the two companies and performing a large-scale migration. It ensures productivity is maintained throughout the transition.
Need Calendar Coexistence for Your Organization?
Join data leaders like Acxiom who trust Cloudiway for seamless cross-platform calendar interoperability. Deploy in hours, not weeks.